On November 28, the 2020 President and Secretary-General Meeting of Alumni Branches/Groups of Jiangnan University was held in Hangzhou. Present was Chen Wei, academician of Chinese Academy of Engineering and president of JNU, Dai Yuebo, vice president of the Alumni Association and deputy secretary of the School Party Committee, and Wang Wu, former vice president, Liang Naixia, president of MBA ...

Zhang Jiaqian from the School of Business ranked first in overall score in ACCA Qualification Strategic Professional exams in Mainland China in the July 2020. She also scored best in two courses, “Strategic Business Report” and “Advanced Financial Management”.ACCA is one of the four associations of chartered accountants in the UK. It offers highly recognized financial certificates. The ACCA...

The 2020 CMAU Annual Conference was held from October 6 to 8 at Jiangnan University, with the theme “Marketing in the Era of Artificial Intelligence”.The opening ceremony on the morning of October 7 was chaired by Professor Teng Lefa, dean of the School of Business of JNU. Professor Lefa Teng extended a warm welcome to experts from 36 colleges and universities, entrepreneurs and representativ...

Two management cases of JNU were included into The 11th A Hundred Excellent Management Cases in China. 1. Transformation of Shuangliang Eco-Energy into Service-oriented Manufacturing by Zhu Jinwei and Ren Hualiang 2. How AC Dissolves the Puzzles of Managing Blue-Collar Employees by Liu Yan and Wu Binbin (MBA Student)A Hundred Excellent Management Cases in China is the highest honor in the field...

Recently, 14 programs of School of Business have been approved, including two general programs and five youth programs of the National Social Science Foundation of China, one key program, three general programs and one self-financed program of Jiangsu Social Science Foundation, one soft science program of Jiangsu Province, one soft science project of the State Bureau of Grain and Material Reser...

From September 9 to 13, the finals of the 12th Peak Time Business Simulation Competition was held online. The event was organized by the East China University of Science and Technology and the Peak Time Organizing Committee under the guidance of the Teaching Steering Committee for Business Administration of the Ministry of Education. The JNU Vision Team, made up of Lu Pengcheng, Wang Lingli, Zh...

At 3 o’clock on the afternoon of September 6, the Orientation for Class 2020 of MBA and MEM Programs was held in the 103 Far East Lecture Hall of the School of Business. Dean Teng Lefa, Vice Dean Wang Lei, Assistant Dean Ren Hualiang, Director of Department of Finance Zhou Fangzhao, Director of Department of Marketing Li Feng, Director of the Department of Organization Management Yu Haiyun, Ch...

From August 10 to 11, 2020, the Seminar on Development of Finance and Community-Based Financial Cooperation was held at betway官方登录 Present were over 30 outstanding scholars in finance from Zhejiang University, Fudan University, Shanghai Jiao Tong University, Nanjing University, Xiamen University, Nankai University, Tianjin University, Sun Yat-Sen University, Shandong University, Centr...

On July 15, the International Student Working Group, led by Li Lei, deputy dean of the School of International Education, and Gan Chao, director of the International Student Affairs Center, conducted research at the School of Business. Xu Jing, deputy secretary of the Party Committee and vice dean of the School of Business, and Lin Zeng, secretary of the Youth League Committee, received them.Xu...

On the afternoon of July 7, the first council of the Alliance of Industry-University-Research Technology for Quality and Brand in the Yangtze River Delta was held in Bureau of Market Supervision of Wuxi and presided over by Hu Hong, the deputy director. Present were representatives of the members.The Secretariat introduced the preparation of the Alliance and reported on the next step. The Allia...

The “Silk Road” University-Enterprise High-Level Talent Training Program for MBA” was approved as the Chinese Government Scholarship: Silk Road Program for the 2020-2021 academic year, with two seats for full scholarship. The Chinese Government Scholarship: Silk Road Program is aimed to train industry leaders and outstanding skilled talent for the “Belt and Road” countries in four major in...

Teng Lefa, Wu Yuanyuan, and Li Feng of the School of Business published a long paper titled Is the more immersed the better?: The Dual Impact of Consumer Immersion in Brand Experience on Issue 6 of Management World in 2020. It explores the relationship between consumer immersion in brand experience and brand experience marketing. It found that the degree of immersion positively affects consumer...